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potsyn · Joined: 20 Oct 2009 Posts: 5

What's the difference between Search Engine Marketing (SEM) and Search Engine Optimization?

medona · Joined: 01 Mar 2010 Posts: 1

hello,
Search Engine Optimization (SEO)Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.
thanks!!

jonndepp · Joined: 28 Apr 2010 Posts: 2

SEO is a part of SEM,

SEM is everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.

SEO comes under SEM, optimizing a website to bring its rankings high on search engines.

dvdv882 · Joined: 08 Jul 2010 Posts: 4

SEO is the process of tailoring a website (text, titles, meta tags, alt tags etc...) so that search engines will assign a good rank to the sites for the specific search terms.earch engines introducing fees for guaranteed inclusion in their indices, directories charging for reviews and the emergence of PPC listings, SEO now has an element of media buying mixed in.

The SEM is meant to be both a tutorial and a general information resource.If you frequent other prominent SEM resources you will find that this tutorial, like most search engine promotion sites, tends to go over the same ground. This is because there are no secrets to successful search engine positioning - just experience, a lot of research and tons of hard work.

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